Social Media Marketing with Tumblr!
Is Social Media Marketing with Tumblr part of your marketing mix to promote your business? …okay, let’s start off by defining what Tumblr is and how it can help promote your brand!
Wikipedia defines Tumblr as: Tumblr (stylized in its logo as tumblr.) is a microblogging platform and social networking website founded by David Karp and owned by Yahoo! Inc. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users’ blogs, as well as make their blogs private. Much of the website’s features are accessed from the “dashboard” interface, where the option to post content and posts of followed blogs appear.
As of September 2015, there are over 252 Million blogs on Tumblr!
Why do you need to have a blog on Tumblr! …real simple, you get more traffic, more back links and more social shares then any other Social Media site. It’s a social network, just like Facebook, Twitter, Instagram and so on and you create a loyal following.
Unlike Facebook, Tumblr is more of an anything goes style post. For businesses, the reason why Tumblr is one of the best kept secrets in the social media marketing game is the amount of social shares …aka reblogs!
First step. Create an account and create your profile! It’s free to do so…
Once your account is active, which may take a few hours (unto 24 hours). You need to create a following to your niche market. You don’t want fake or non-relevent followers, that’s not going to benefit your business.
Started off with a simple Google Search for “Tumblr Tagged YourNiche“. Click on the first Google link with all the tagged Tumblr post that are related to your Niche. Scroll down until you see a post that has a lot of engagement. You can start following these users that are related to your Niche and that are actively engaged sharing others Niche related content. These users are more likely to follow you back and to share your content. As long as your content is of value and is engaging.
Once you have a solid following created, starting posting. You can post text, photos, videos, links, quote, chat or audio. Once you post, you’ll notice you’re following will start to reblog, like and share your content. The is key! Each share will generate a back link to your website, which Google and the search engines love! Besides driving traffic to your site, it creates better search rankings with the back links.
Tumblr is one of the best social media sites to improve your SEO (Search Engine Optimization). If you’re not an SEO expert, not to worry, Tumblr is the perfect platform to get your content to go viral and Tumblr is awesome for increasing the traffic coming to your site!
Tumblr will also help you grow your Youtube Channel! Tumblr users love Video! Once you have a video posted to your Youtube Channel, simply share it on Tumblr and tag it with relevant tags to your niche! Presto…
What are you waiting for… Sign up at Tumblr.com today! If you need help or have any questions, please comment below!